Ben Bradshaw, the culture secretary, announced plans to relax the rules on product placement (advertising during a television program, not only in the commercial break). The reason for this is to help out the commercial broadcaster since internet and the downturn in advertising. Children programs would remain no go areas. Medical groups, teaching unions and children's charities are fierce against it. Research showed that a lot of children watch adult programs. The organisations are afraid that this will contribute to the epidemic of obesity and alcohol misuse. Furthermore when you allow adverts during a program the between the programmes and adverts could vanish.
Source:
The Guardian
Sunday, 3 January 2010
http://www.guardian.co.uk/media/2010/jan/03/backlash-plan-extend-tv-advertising
Reaction: I think they should not allow advertising during TV shows. I thinks their is enough time for advertising on television and I really hate advertising during television. Furthermore I think it will contribute to the growth of children with obesity and alcohol problems which means it is probably going to costs society a lot of money. However I understand that internet is a massive competitor for television industry but I think they should look for another solution for this problem. This should be at the expense of peoples health. Looking at all the arguments in this article I would be very surprised if the government goes through with this.
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I agree with you, Vreni. I think there is enough time for advertisements. And even during television shows there are advertisements. When you are watching a soap for example, there are two bottles on a table, one from a sponsor and one from an other brand. The brand of the sponsor is showed, but the picture of the brand that is not a sponsor is removed with some tape. So, not more time for advertising please!
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